The JOMO(campus) Story

“Our devices are not going away,” says Laurie Fritsch, assistant director of Virginia Tech’s Hokie Wellness. “We all need to figure out strategies that help us maximize the good aspects and minimize the negatives, so that we can live joyful lives beyond our screens.”

It was the same challenge being tackled by Canadian digital wellness expert Christina Crook, founder and CEO of JOMO (the Joy of Missing Out). Crook had already used the JOMO methodology to change the way organizations and individuals navigated their digital lives. Long running from an endless assault of breaking news and breathless notifications, people seemed grateful for the chance to slow down. Her first book, The Joy of Missing Out: Finding Balance in a Wired World, earned her recognition as “The Marie Kondo of Digital” from Harper’s Bazaar. 

When considering where to take her program next, she had a bold idea: could JOMO’s principles be adapted specifically for higher learning?

As a mother of three, Crook was intimately familiar with the unique relationship that Gen Z has with their digital tools; while many of us remember a time before the smartphone, young adults don’t. She felt called to contribute to positive change.

Soon after, JOMO(campus) was born.

Over the next 6 months, Crook and Fritsch collaborated to develop and begin the implementation of a data-driven, multi-year strategy to help the next generation of leaders at Virginia Tech gain control of their digital tools and find greater levels of academic success, stronger communities and improved mental health during one of the most transformational periods of their lives.

On May 5, discover JOMO(campus), a first of its kind digital wellness program designed to revolutionize higher learning.

To learn more, visit jomocampus.com.