Tck, tck, tck…

The UN announced yesterday that talks towards a new global climate deal — set to wrap this December in Copenhagen — are now in serious jeopardy. Realistically, they said, only a massive show of public support over the next few weeks can sway the outcome, showing our leaders “they have their populations behind them” for bold political action.

Could it happen? Just maybe. This summer we were approached by a remarkable coalition within the climate movement, now representing more than 200 leading NGOs including Greenpeace, Avaaz, OXFAM and Christian Aid. Together we designed a global campaign called TckTckTck tailored for just this purpose — showing our leaders that “the world is ready”.

You can check out the TckTckTck.org campaign here — and all the action leading up to Copenhagen.

Since we launched the site in August it’s grown like wildfire. Today we surpassed an incredible 2 MILLION PEOPLE ready to lobby as Copenhagen nears — and this could be our best chance at influencing a deal.

What explains the massive response? The urgency of the issue? The simplicity of the ask? The theory of change and outreach? Yes. But more than anything, it’s about Tck’s powerful model of online organizing. It’s about well-established groups setting aside their brands and egos to collaborate openly for the movement — focused on giving people a powerful platform to impact an issue they care about. That’s promising stuff indeed.

Again, you can check out the TckTckTck.org site here. 

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From the good people at Biro Creative.